PLR – Love it or Hate it?

PLR Content

If you have been involved with internet marketing for any length of time you will have come across the term Private Label Rights, or PLR as everyone calls it. You are also likely to have one of two views of PLR. If the only PLR you have come across is the badly written rubbish that has been churned out by the ‘quick buck’ merchants then you will probably take a pretty dim view of the stuff.

However if you have used some of the better quality PLR, and learnt how to use if properly then you will probably think it is the best thing since sliced bread. I fall into the latter camp on this debate. 

The whole world uses PLR

The concept of PLR is not something restricted to the internet marketing world. in all walk of commerce and business, the principle of someone creating a product and selling it to another business to brand as there own is well established. If you don’t believe me, just have a look at all the own brand products on sale the next time you visit one of the big supermarkets. They didn’t manufacture those beans or chopped tomatoes themselves, some else did. They just paid for the product and the right to put their brand on the label.

Like the big supermarkets, you can use PLR to increase the amount of content on your website, or the range of products that you sell. Just make sure you use the good quality stuff and you will find it will be a real boost to your business.

Click here to see some good quality PLR

So, once you get hold of your good quality PLR what can you do with it? Well I could give you hundreds of answers to that question, but given lets start with my top 10.

  1. Rewrite it (to avoid duplicate content) and add it to your blog or website.
  2. If it is a good product that fits into your niche, re-brand it and sell it.
  3. Use it to create a giveaway to entice subscribers to sign up to your list.
  4. Break it down and use it as content for your auto-responder emails to send to your list.
  5. Summarize the content into a power-point presentation a record a video to add to YouTube (linking back to your site – of course).
  6. Use it as inspiration to write some new articles for submission to Ezine, Goarticles etc (again linking back to your site).
  7. Combine and edit a number of PLR articles to create a brand new report or ebook to sell.
  8. Turn a PLR ebook into a series of instructional videos.
  9. Offer it as a bonus for another product or affiliate offer.
  10. Give them away as a thank you to your loyal customers

Filed under: Creating Content

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