If you want to grow an internet marketing business you need to be able to master both the internet side, and the marketing side.

In the past it was possible to make money by simply being good at the internet part. The theory was something like, ‘simply  build hundreds of links and get good search engine rankings and you will make money’. It doesn’t really work like that anymore.

To be really successful in the business you need to understand about marketing, and more specifically how the internet is changing the world and the way we communicate.

I recommend that you open your mind to the changing world of the internet and social media and how it changing the way we interact. A good starting place is to watch this classic presentation from the always wonderful Seth Godin, where he outlines the principles of his best selling book ‘Tribes’.

With his laser like perception Seth identified, and beautifully sums up the way we interact and respond to people, now that we can (with a click of a mouse) talk to anyone just about anywhere in the world. In short we join together in specific groups based on shared interests and values. In IM terms these groups are , I suppose, niche markets.

The killer point of this theory is that if you want to be a successful internet marketer you need to identify your tribe, offer it something new and be its leader. Your tribe can be very small, but if you commit time and effort to giving it what it needs you can (and will) we successful

 

 

So go on, what are you waiting for…..Create a Movement; something that matters.

Filed under: niche marketing

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